Milano, Design Week 2008.
It is a sunny afternoon in March 2008, at a charming trattoria situated near the renowned Spacio Rossana Orlandi on Via Matteo Bandello in Milan. During an exceptional lunch meeting with T. Prantl, then Vice President of Swarovski Retail Innovation, we engaged in a conversation about how to cultivate unparalleled peak creativity within design organizations. It was a creative masterclass, ultimately providing our distinctive structure a unique guiding principle. This was the moment the Tom Ayton paradigm was forged. It was a bet. A challenging bet. To never morph into an internationally acceptable and voiceable alter ego. As a German industrial designer. Dare you.
37_ Years of experience
32_ Red Dot Awards
96_ Design & Branch Awards
37_ Patents and other IP
59_ Int. Word & Trademarks
2_ Books
and still counting..
The Tom Ayton Story.
Tom Ayton is meant to embody the immaculate creative director, capable of leading and inspiring a group of independent creative high potentials through virtual best practices. Whenever we find ourselves uncertain about a design choice, we kindly pose the question: "What would Tom do?" The answer is always clear: "Tom would go!" (This phrase draws inspiration from the Hawaiian "Eddy would go!" story; we borrowed from waveriding history with a slight twist).
Tom Ayton approaches every project, no matter how small, with utmost ambition. He loves going consistently above and beyond expectations. Always having one more idea at hand, innovation roadblocks simply melt like ice in the sun. The whole team can rely on this crunchtime proven gamechanger mentality. Moreover, he fearlessly makes daring strategic decisions, assists progression - and most important - he remains humble throughout it all.
So do we...
Shape what matters.
The name Tom Ayton expresses our belief that natural design talent always prevails and unexpected ideas hold the key to shaping our future. This unwavering confidence in the extraordinary power of imagination is reflected in our portfolio that spans three and a half decades, many industries and clients of all scales.
Clients & Partners
Abus Home & Mobile Security, WetterMack Next, Europapark RustPlaymobil, DietenhofenPuky, WülfrathEightshot Bikes, WülfrathEOS Optical Systems, KraillingRicardo Gifts, SolingenRichartz Knifes, SolingenSchell Armaturen, OlpeSwarovski AG, A - WattensDaniel Swarovski AG, CH - ZurichSaunier Duval, F - NantesVaillant Group, RemscheidProxivision, BensheimJingyi Shengguang Electronics, ChinaAmeo Sports, StarnbergGudo AG, CH - LupfigMaxistudio, I - Camisano VicentinoAffinity Trading, UAE - DubaiErgon - Rti Sports, KoblenzSwany Gloves Europe, SwitzerlandMountain Force, SwitzerlandKristallwelten, A- Wattens
Titan Luggage, PenzbergSchröder Tools, WuppertalKnipex Pliers, WuppertalLubero Tapping Tools, RemscheidKjus, SwitzerlandFreund Tools, WuppertalAdidas, HerzogenaurachOrthovox, MünchenTognino Lamborghini, I - ModenaFischer Electronics, LüdenscheidNorth Sails / Duotone Windsurfing, MunichF2 Snow, MunichBusiness Xcellerator, MunichCreative Hobbies Group, NetherlandsDurable Office Products, IserlohnTopeak Cycling Products, TaiwanCayoo Jewellery AG, CH - MeilenSal Y Limon Jewellery, Zurich/DubaiDirak Hinges and Latches, EnnepetalTroika Design Gifts, MüschenbachVossen Towels, A - Jennersdorf
