Our Approach
You bring the ambition. We give it form.
By removing the friction between first ideas and the finished product, we connect the dots between strategy, creativity and engineering. We take care that innovation does not fall short. With an instinct for what’s next and a hands-on approach, we turn challenging projects into distinctive product identities that move brands forward.
01_ Anticipate
See what’s next.
See what’s next.
We identify emerging opportunities before they become obvious. By exploring markets, evolving needs and new possibilities, we help define the next meaningful product challenge — before a brief limits the solution space.
We identify emerging opportunities before they become obvious. By exploring markets, evolving needs and new possibilities, we help define the next meaningful product challenge — before a brief limits the solution space.
Design StrategyFuture & Trend ResearchOpportunity SearchProduct & Portfolio StrategyFuture Self StoriesProduct Searchfields
02_ Challenge
Question what’s given.
Question what’s given.
We challenge established assumptions and familiar solutions. We look for the decisive difference in function, ergonomics, performance and user experience. Not to make things different for the sake of it, but to make them better and more relevant.
We challenge established assumptions and familiar solutions. We look for the decisive difference in function, ergonomics, performance and user experience. Not to make things different for the sake of it, but to make them better and more relevant.
Critical ThinkingPerformance Research & CFDSkin Heat MappingRhino integrated WindtunnelAdvanced Sport ErgonomicsHuman Factors / BiomechanicsAerodynamics & HydrodynamicsScaled Model WindtunnelVisual Airflow AnalysisFunctional AdvantagesMarginal Gains
03_ Invent.
Create the difference.
Create the difference.
This is where the fun begins. We develop original ideas and solutions that turn possibilities into something distinctive. By connecting function, form and human needs, we create products with a character of their own and the potential to define categories.
This is where the fun begins. We develop original ideas and solutions that turn possibilities into something distinctive. By connecting function, form and human needs, we create products with a character of their own and the potential to define categories.
Invention on DemandIn Process Problem SolvingIndustrial DesignDesign with AICrystallize Idea WorkshopsProduct Category InnovationIdea AcceleratorDesign for Additive ManufacturingEarly PrototypingUSP GenerationInteraction & InterfaceMarginal GainsPerformance Testing
04_ Realise
Prove it in reality.
Prove it in reality.
A good idea must prove itself beyond the drawing board. We bring function, engineering, form and identity together to create a compelling whole — from the first prototype to a production-ready solution.
A good idea must prove itself beyond the drawing board. We bring function, engineering, form and identity together to create a compelling whole — from the first prototype to a production-ready solution.
Product DevelopmentCAD & Digital ModellingPrototyping & ValidationDesign EngineeringSourcing Product Identity & ImplementationNamingStorytelling of USP'sNew Brands and SubbrandsCorporate Identity & Design
Special Services:
01_ design for awards
Some awards are nicer than others.
Yes, we do it. We deliberately design for design awards. And to tell you the truth, it’s not rocket science. Know the rules. Then break them. Discover how we entered the Red Dot arena with a sparkling approach for Swarovski and Swany Europe.
Want to know more about the Red Dot secret sauce?
02_ logo on product
A serif is thicker than a rabbits hair.
We know what happens when brand agency proposes a print logo to meet a product — or a whole family of products, materials, sizes and categories. That’s where a little design assistance goes a long way. From a rabbit’s moustache cast in bronze for Vaillant Group to simplified product logos for PUKY and ABUS, we make brands feel consistent at home as a 3D teamplayer.
Got a logo that needs to fit the product?
03_ rhino plus CFD
Some move faster than others.
Design and aerodynamics are usually an iterative, time-consuming business. For the ABUS GameChanger Project, we needed a faster way forward. So we invented our own process to get feedback sooner, test ideas faster and keep the design moving. Less waiting. More doing and testing.
Need to get your design up to peloton speed?
04_Naming & Branding
Name it before you make it.
Leave naming until the product is finished and you may already be too late. A good name needs time to be explored, evaluated, tested and registered. That’s why we bring naming into the design process early — sometimes even before it starts. A strong name gives a product direction. And a clear direction makes design easier.
Have a product that needs a name of its own?
05_Additive Production
Speed matters in business.
The later in process you can make decisions, the more on point you can bring an idea to market. And, frankly, that makes the process more fun, too. To keep things moving from concept to market entry, we work with additive manufacturing partners who help us prototype, test and produce pre-production with greater flexibility. The YULLBE project is a case in point.
Want to move from idea to market faster?
06_Creative Direction
One project. More than one hat.
Starting from scratch takes more than a good idea. It takes invention, design and a brand that holds everything together. We bring these disciplines under one roof, providing the creative bandwidth to turn ambitious ideas into tangible businesses. From the first spark to SAL Y LIMON and AMEO Sports, we help build the whole thing — not just the look.
Starting something that needs the whole package?
Our Recognition
Clients & Partners
Abus Home & Mobile Security, WetterMack Next, Europapark RustPlaymobil, DietenhofenPuky, WülfrathEightshot Bikes, WülfrathEOS Optical Systems, KraillingRicardo Gifts, SolingenRichartz Knifes, SolingenSchell Armaturen, OlpeSwarovski AG, A - WattensDaniel Swarovski AG, CH - ZurichSaunier Duval, F - NantesVaillant Group, RemscheidProxivision, BensheimJingyi Shengguang Electronics, ChinaAmeo Sports, StarnbergGudo AG, CH - LupfigMaxistudio, I - Camisano VicentinoAffinity Trading, UAE - DubaiErgon - Rti Sports, KoblenzSwany Gloves Europe, SwitzerlandMountain Force, SwitzerlandKristallwelten, A- Wattens
Titan Luggage, PenzbergSchröder Tools, WuppertalKnipex Pliers, WuppertalLubero Tapping Tools, RemscheidKjus, SwitzerlandFreund Tools, WuppertalAdidas, HerzogenaurachOrthovox, MünchenTognino Lamborghini, I - ModenaFischer Electronics, LüdenscheidNorth Sails Windsurfing, MunichF2 Snow, MunichBusiness Xcellerator, MunichCreative Hobbies Group, NetherlandsDurable Office Products, IserlohnTopeak Cycling Products, TaiwanCayoo Jewellery AG, CH - MeilenSal y Limon Jewellery, Zurich/DubaiDirak Hinges and Latches, EnnepetalTroika Design Gifts, MüschenbachVossen Towels, A - Jennersdorf
How We Can Work Together
Design Ventures
We work with ambitious founders and start-ups to turn fresh thinking into products, brands and businesses with a future. From AMEO Powerbreather to Hyven, we bring together entrepreneurial spirit, creative thinking and hands-on design to help new ideas find their place in the world. From the first spark to a distinctive product identity, we help build the momentum to make things happen. Tom Aytons bandwith in rand building and product knowledge make us suited perfectly to get a start-up off the ground.
We work with ambitious founders and start-ups to turn fresh thinking into products, brands and businesses with a future. From AMEO Powerbreather to Hyven, we bring together entrepreneurial spirit, creative thinking and hands-on design to help new ideas find their place in the world. From the first spark to a distinctive product identity, we help build the momentum to make things happen. Tom Aytons bandwith in rand building and product knowledge make us suited perfectly to get a start-up off the ground.
Strategic Partnerships
We typically partner with established brands like Vaillant, ABUS and PUKY at pivotal moments in their evolution. Whether through long-term programs and retainers or individual projects, we challenge conventions, explore new opportunities and shape what comes next. By connecting strategic thinking, product innovation and creative identity, we turn ambitious ideas into products people want and brands that keep moving forward. Always looking beyond the obvious, we create together what becomes real product creation legacy.
We typically partner with established brands like Vaillant, ABUS and PUKY at pivotal moments in their evolution. Whether through long-term programs and retainers or individual projects, we challenge conventions, explore new opportunities and shape what comes next. By connecting strategic thinking, product innovation and creative identity, we turn ambitious ideas into products people want and brands that keep moving forward. Always looking beyond the obvious, we create together what becomes real product creation legacy.
Creative Impact
We believe creativity and sport have the power to move people forward. At DSW12 Darmstadt, we put that belief into practice by contributing our time, experience and energy to the voluntary work that keeps a sporting community moving. From supporting young talent to helping build the structures that give people room to grow, we believe meaningful progress happens when people step up, share what they know and make things happen together.
We believe creativity and sport have the power to move people forward. At DSW12 Darmstadt, we put that belief into practice by contributing our time, experience and energy to the voluntary work that keeps a sporting community moving. From supporting young talent to helping build the structures that give people room to grow, we believe meaningful progress happens when people step up, share what they know and make things happen together.
Looking for Produkt Creation Expertise?
Our capabilities:
ProductStrategy
Ambition needs some direction.
Ambition needs some direction.
We help leaders turn opportunities, challenges and ideas into a clear product vision — defining where to go, what to create and why it should exist.
We help leaders turn opportunities, challenges and ideas into a clear product vision — defining where to go, what to create and why it should exist.
Product VisionOpportunity & Market AnalysisProduct StrategyPortfolio StrategyProduct ArchitectureProduct ConceptsEarly BirdsProduct Roadmaps
ProductInvention
Future doesn’t like same same.
Future doesn’t like same same.
We invent new product principles, functions and categories — creating distinctive advantages that can be named, designed and protected.
We invent new product principles, functions and categories — creating distinctive advantages that can be named, designed and protected.
Invention on demandUSP DevelopmentNew Product CategoriesFunctional ConceptsTechnology DevelopmentIP Strategy & PatentsProprietary Product Systems
ProductPerformance
Ideas gaining momentum.
Ideas gaining momentum.
We look beyond appearance to understand how products behave, feel and perform — finding measurable gains through human factors, engineering and experience.
We look beyond appearance to understand how products behave, feel and perform — finding measurable gains through human factors, engineering and experience.
ErgonomicsHuman FactorsBiomechanicsAerodynamics & HydrodynamicsIntegrated virtual windtunnelInteraction & InterfaceMarginal GainsPerformance Testing
ProductDesign
Where concepts become tangible.
Where concepts become tangible.
We give ambition form — creating products where function, performance, material and manufacturing come together in something useful, distinctive and desirable.
We give ambition form — creating products where function, performance, material and manufacturing come together in something useful, distinctive and desirable.
Industrial DesignProduct ArchitectureForm & FunctionMaterials & CMFUser ExperienceDesign SystemsFast Prototyping
ProductDevelopment
All steps into reality
All steps into reality
We bridge invention and production, working across design, engineering, materials and manufacturing to turn ambitious concepts into products that can be made, launched and improved.
We bridge invention and production, working across design, engineering, materials and manufacturing to turn ambitious concepts into products that can be made, launched and improved.
IndustrialisationEngineeringPrototypingAdditive ManufacturingMaterials & ProductionDesign for ManufacturingMarket Entry
ProductIdentity
Your next future self.
Your next future self.
We create the names, stories and corporate systems that make products recognizable, ownable and meaningful — allowing the product itself to pull the brand forward.
We create the names, stories and corporate systems that make products recognizable, ownable and meaningful — allowing the product itself to pull the brand forward.