tom ayton stands for bold, inventive, uncompromising product identities. ambitious in shape, relevant in reality. INNOVATIONPERFORMANCEPRODUCTDIRECTIONNAMINGBRANDSSTORYTELLINGINNOVATIONDESIGNNAMING Race Baby – Race. All for One & Speed for Us. Now. New. Next Category. From Caravaggio with love. All Mountain – All Style. Shaping driving pleasure. Defining ABUS by design.. Build to Shred, made to grow. Raw trust. Granit Extreme Swimming will never be same.. Breaking the mould. Consistency with a smile.