tom ayton stands for bold, inventive, uncompromising product identities - optimistic in shape, relevant in reality. INNOVATIONPRODUCTPERFORMANCEDIRECTIONNAMINGBRANDSSTORYTELLINGINNOVATIONDESIGNNAMING Raw trust. Granit Extreme Innovate the Comfort Zone. Shaping driving pleasure. Race Baby – Race. Kids, you’ll move Mountains! Defining ABUS by design.. How kids learn to ride. From Caravaggio with love. Consistency with a smile. Swimming will never be same.. Rethinking childhood dreams All for One & Speed for Us.