tom ayton stands for bold, inventive, uncompromising product identities - optimistic in shape, relevant in reality. INNOVATIONPRODUCTPERFORMANCEDIRECTIONNAMINGBRANDSSTORYTELLINGINNOVATIONDESIGNNAMING Unfolding a family potential Soon is now: EOS Now. New. Next Category. All Mountain – All Style. Naming in the lion’s den. Breaking the mould. Build to Shred, made to grow. Consistency with a smile. Get over the barriers of VR. Innovate the Comfort Zone. Kids, you’ll move Mountains! How kids learn to ride.