Make it fast, but not look like a car..

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Client

PUKY GmbH & Co. KG, Wülfrath

Year

Project start: 2019Release: 2020

Services

Market ResearchErgonomic DefinitionProduct Design StrategyDesign & EngineeringDesign LanguageCreative DirectionNamingColor and trim

Awards

Bicycle Brand Contest AwardSpiel Gut AwardEU Product Safety Award 2024