Our Expertise


We're well trained to define world firsts and iconic product identities in almost every market.

"Introducing our brand to a new market segment with a convincing product portfolio and design strategy - this is not an easy task! But they made it really look easy."

Quote client / undisclosed

"Tom Ayton has the ability to get to the point quickly - and create something outstanding people really notice and crave for."

Mehmet Inan / Founder Sal Y Limon

"If you're searching for the ultimate innovation enabler - look no further."

Jan von Hofacker / Ceo of Ameo Sports

We offer a full scope of product-focused creative services as a strategic design partner - or act as a natural collaborative extension of your team to boost world class innovation capabilities.

Gamechanger& Chartbreaker


We design overwinning products that people truly value and believe in.

We’ve led the field in industrial design for over 30 years. It’s in our DNA. Our products reinvent design and deliver ground-breaking user experiences. We are experts in pushing innovation from ideation to final production and building business success.

Windtunnel, Computational Fluid Dynamics, Thermoscans – only what can be measured can be judged in gains. The difference is, that we integrated these tools in our initial design phases.

We deeply understand ergonomics and human experienceas a differientating factor. Our designs blend with performance enhancing traits build around the understanding of professional appliance, daily life or use in highly competitive use.

We always target design validation through a thorough levels of understanding the problem we’re solving, and the audience that we’re designing for. We believe in prototyping, testing, learning and refining against real-world, on-the-ground insights. And our work for EOS changed the game.

We build to think, make quick prototypes, and test relentlessly to find breakthrough ideas that shape the future

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Future SelfDefinition


We make your ideas tangible by building a storytelling vision you can see, feel, and trust.

We help organizations see around corners and discover new opportunities. Using a range of research methods and a generative design process, we partner with businesses to build effective strategies for growth.

Uncover net-new opportunities in today’s market that will drive growth for the next 10 years of your business. A reverse storytelling, design-led process to uncover, envision and evaluate product opportunities (both in-category, in adjacent categories, and beyond existing brand limits)

I am text block about storytelling

Identify leadership opportunities and reduce business risk by projecting the long term future of your category. Using a detailed trend and scenario-led process, we research, prioritize and evaluate likely long-term shifts to the business environment (+3-5 years), then craft proactive strategies for your organization to develop the capabilities required to lead and thrive.

Create a portfolio strategy that clearly maps to brand and business objectives as well as evolving user needs. From a rigorous audit to detailed product and service planning, we craft portfolio frameworks and product roadmaps that drive growth.

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CreativeIntelligence


We provide critical skills that help you lead transformation, build trust to create impact.

We bring brands and products to life through art direction of product portfolios, overseeing communication, photography, exhibitions, launch all forms of print and digital marketing collateral.

Create a portfolio strategy that clearly maps to brand and business objectives as well as evolving user needs. From a rigorous audit to detailed product and service planning, we craft portfolio frameworks and product roadmaps that drive growth.

From naming and tone-of-voice to logos and usp’s, we express your next products unique personality and provide guidance on launch and implementation.

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A customized impact accelerator program that gives your team creative momentum and access to our deep knowledge and helps them to make bolder choices and easier decisions.

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We have the skills, the momentum and bandwidth to bring any idea to live.